Christian Seghers

Christian Seghers

Creative & Strategic Marketing Professional
I am a marketing professional who has proven to be successful in different types of companies in a variety of sectors. I can benefit from my experience in sales to better align marketing and sales goals. I have experience in launching new products, creating marketing campaigns for new and existing products and services, managing different projects and coping with quick changing environments. Also I have experience in managing a team. A creative mindset led me to expanding my field of expertise to webdesign and photography. You can count on me to be an enthusiastic and empathic team player who is committed, responsible and client and solution oriented.
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Throughout my career I gained experience in the following areas:
Marketing Management
As a Marketing Manager I was responsible for all marketing activities for different company types and in various sectors. I determined product strategies (pricing, promotion, positioning...), managed budgets, was responsible for communications (email campaigns, website, social media), organized events... I coördinated and executed website development, content creation for website, mail and brochures, email campaigns, events...
Project Management
As a Project Manager I was responsible for the follow-up of entire projects. I was the contactperson for clients, suppliers and colleagues. I planned the ordering of basic materials, coordinated planning and production and prepared transportation.
Account Management
In my 6 years experience as an Account Manager I was the contactperson for clients. By detecting their needs and problems and by offering appropriate solutions, I earned their trust and was able to realize longterm relationships. In close collaboration with the team members, I coördinated internal follow-up (planning installation, training, customer support...). My sales experience is a great asset to be able to align marketing activities and sales.
People Management
As the leader of a small sales and aftersales team I gained experience in coaching and supporting people to contribute in realizing company objectives. I encouraged team members to be engaged and to introduce solutions that lead to better services to clients and a better work environment.
Sales Management
As a Sales Manager I met organizational objectives and coached a small team in realizing sales and aftersales objectives. I introduced new initiatives to realize more sales and to enhance efficiency in workprocesses.
I followed up on leads, managed larger projects, gave presentations, prepared quotations, closed sales...
Dutch - mother tongue
French - fluent
English - fluent
Empathetic, curious, open minded, team player, creative, client and solution oriented, reliable
Digital Marketing (SEO, content, social media,

Marketing Strategy
Marketing communications (advertising campaigns, promotions, copywriting...)
Graphic Design
Photoshop, Lightroom, Illustrator, Indesign
Adobe XD
Tilda Webdesign
Asana, Trello
Pardot, Mailchimp, Campaign Monitor
Oxygen (DITA - xml)
Office 365, Mac apps, G-suite (Google)
Work experience
04/2020 - current
04/2020 - current
Freelance marketing consultant
Create, follow up and execute digital marketing plan for Billtobox. Define and implement content strategy. Write content for blog, social media, e-mail, e-guides... Set up, plan, coordinate and promote webinar program for Billtobox.
04/2019 - current
04/2019 - current

Schwebz - Sparkling Design
Created websites for ADGM, Capivaplus, Schwebz, ChristianSeghers, Schwebz
Created social media campaigns for Borgo di Tenna
8/2017 - 12/2018
8/2017 - 12/2018
Marketing Manager
Valpeo - Digital platform in HR
Valpeo is a Belgian startup that created a HR-platform for people assessments, organization design, culture surveys, board reviews, strategy mapping, all based on an innovative, holistic methodology.

As the Marketing Manager I was responsible for setting up and executing the marketing and communications activities. This included:

Managing marketing communications: created online content for brochures, presentations, website. Created structure for new website, the value proposition, content and managed the follow-up from development to launch. Managed social media (LinkedIn, Facebook), creating email campaigns (Mailchimp, Campaign Monitor)…

Other activities: managing development project management in Atlassian, managing marketing and sales project management in Trello, managing and resolving translation issues (Onesky).
01/2015 - 08/2017
01/2015 - 08/2017
Marketing & Sales Manager
HDMP - ICT for Healthcare
HDMP develops medical software (patient healthcare records) for mainly general practitioners.

As Marketing and Sales Manager I was responsible for the management of the marketing budget and marketing activities and of the management of the sales and aftersales team. This included:

Successful launch of new products (medical devices) and management of all marketing and sales activities: awareness creation (e-mailcampaigns, website content, brochures), promotional campaigns, demonstrations, closing sales...

Responsible for the complete organization of our annual event: HealthOne Day. Realized to increase the number of inscriptions each year.

Expanded market to new segment: ENT-specialists.

Supporting sales & aftersales team to meet objectives. Prepare regular meetings, follow-up on open issues, work on solutions for more efficiency, e.g. launch of project to digitalize manuals (with DITA xml).

Other: determine product strategy (pricing, promotion, distribution…), manage all communications: email (Mailchimp), website, social media (Facebook, LinkedIn)
04/2008 - 12/2014
04/2008 - 12/2014
Account Manager
HDMP - ICT for Healthcare
HDMP develops medical software (patient healthcare records) for mainly general practitioners.

As Account Manager I successfully met sales objectives each year.

Main activities: follow-up on leads, detect customer needs, prepare quotations, close sales, follow up with clients...
09/20015 - 04/2008
09/20015 - 04/2008
Project Coordinator
Polypane - Insulating glass industry
Polypane is a manufacturer of insulating glass.

As Project Coordinator I was responsible for the complete follow-up of multiple projects on the French market.
This included ordering basic materials, production planning, follow up with client, planning delivery on site...

UX & Web Design Master Course: Strategy, Design, Development
Udemy course by Joe Natoli
Complete course in UX-Design covering all the aspects used in UX:
  • Strategy: research, planning, information architecture
  • Design: wireframes, prototypes
  • Development: HTML, CSS, Wordpress
Take The Lead Program
Vlerick Business School
Digital transformation, teamwork in digital times, digital innovation framework, entrepreneurs and leaders in a VUCA world...
Digital Marketing
Google Digitaal Atelier
Online digital marketing course
Inbound & Content Marketing
Online courses on inbound and content marketing.
Adobe Graphic Design
A practical course in Adobe Photoshop, Illustrator and Indesign
2016 - present
2016 - present
Stedelijke Academie Sint-Niklaas (SASK)
4 year academic course on photography.
View my portfolio to see my work.
01/2004 - 06/2004
01/2004 - 06/2004
Internship - Account Coordinator
Modulo Advertising
Preparing briefings and proposals for campaigns, following up with
09/2001 - 06/2004
09/2001 - 06/2004
Bachelor in Marketing
Hogeschool Gent
Thesis: "The importance of creativity and the role of impulses."
09/1993 - 06/2000
09/1993 - 06/2000
Broedersschool Sint-Niklaas
+32 477 88 83 30